Ecommerce is big business and it grows in strength everyday. The strategies you utilize to market and grow your Shopify store determine if and how fast you attain your goals and ultimately success. Whether you have an established Shopify business or are new to the game, there is always room for growth. The good news is there are tons of marketing and growth techniques that can help you along your path. The not so great news is that sustained success does not happen overnight.
Read on for 5 great tips to help you grow your Shopify store and increase sales along the way.
Pinterest must be a part of your marketing strategy
Pinterest is a behemoth for the ecommerce world. It is said to be one of the largest sources of traffic to shopify stores. This is a big deal. A really big deal. Furthermore, once these consumers are getting to the shopify site, they are converting and spending money. Ca-ching. One of the other things that makes Pinterest so key is that they maintain a special partnership with Shopify. You can sell directly on Pinterest via their “buyable pins” that you see when you perform a search for certain items. Pinterest is a powerhouse and should not be underestimated when it comes to the part it plays in the ecommerce world. People who go on Pinterest are browsing not just for things to make and do but to buy as well.
Take advantage of the Facebook store application
Now that you have your store connected to Pinterest, you should also add a Facebook store. This will allow your followers to purchase directly from you via Facebook. From what I understand, the setup is simple and can be done via your Shopify store. Once you get this going, you will have another place to generate sales from. One of the perks of using a Facebook store is that you can perform direct advertising to previous customers and potential buyers. And because your advertising is taking place within a Facebook link and not sending traffic back to your website, you will see your ad spending drop some as your cost per click will go down.
Keep a blog and update regularly
Putting out quality and valuable content on a consistent basis helps ensure that your website doesn’t get left out in Google’s search pages. It is also really helpful in building credibility with potential customers. You can expect to see increased engagement, which will help to get customers to visit your Shopify store. Ready to start a blog? Check out these great tips https://www.shopify.com/guides/make-your-first-ecommerce-sale/start-your-own-blog
Put together an email list
Customers that are opting-in to messages about product promotions and updates are gold for your business. They will keep coming back for more and tend to be the biggest advocates of your brand to everyone they know. This in turn makes email marketing one of the most profitable and effective marketing strategies for businesses. A great way to start and/or grow your email list is by using shopify apps like email pop up box on your site. A great one to use is by Sticky Apps called Email Pirate. It’s one of the quickest and easiest ways to grow and retain your customer base. This type of strategy even surpasses social media as a more effective way to gain new customers. It provides you with your own private channel to connect with customers individually, which will in turn keep you at the top of their minds. If you would like to learn more about using email marketing to grow your ecommerce sales, check out this great article http://neilpatel.com/blog/how-to-maximize-ecommerce-store-sales-using-email-marketing/
Include Customer Reviews on your website
Positive customer reviews are a treasure trove when it comes to your conversion rate. A large percentage of consumers read product reviews before going through with a purchase. A positive review can really make a difference in whether that potential customer decides to go through with their purchase. In addition, a positive customer review with your product name serves as original content on your site. This type of content goes a long way for SEO purposes.